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Project: PlayfulPlushToys.com
Overview
Before Redesign
PlayfulPlushToys.com is an online super store for plush toys and accessories. Their online store was already fairly successful, but lacked the professionalism and cohesiveness that their competition possessed. The general goal of this project was to improve the aesthetics and usability of their existing Miva Merchant storefront. The newly designed store needed to convey a friendly and welcoming message to fit the theme of their products. Additional functionality was also added to aid in the customer's shopping experience.
What we did
The first task was to redesign the existing company logo. PlayfulPlushToys.com wanted to keep the same basic shape as their old logo, but "jazz" it up with different colors. The new PlayfulPlushToys.com bear has a very fun and inviting quality about it that welcomes customers into the store. The bear is used throughout the store to add a playful feel to the shopping experience.
after Redesign
One of the other improvements that was made to the storefront was the ability to "redecorate" the store for seasonal holidays. The toy industry is highly reliant on holidays for selling products. To add that "personalized" touch to the store, we designed eight different themes to be used for various holidays
The newly designed store features a streamlined navigation structure.
A "live" basket quantity and subtotal area was added to allow the customer instant notifications of how much their order totaled.
A search box was added to the header to allow customers to instantly search for the product that they were looking for. The search is the most popular way that PlayfulPlushToys.com customers locate products.
The main product area was divided into 2 separate boxes; Top sellers and New arrivals. This allows for a more organized display of products. The Top Sellers area dynamically displays the store's most popular products for that week based on custom orders.
Store features
- Miva Merchant storefront system
- Custom storefront look and feel (GUI)
- Perpetual basket contents
- Advanced search
- Custom category & product page templates
- Dynamic "store top sellers" display
- Dynamic display of products based on previous purchase history
- Order Status
- Automated e-mail newsletter
logo
storefront look & feel
What our client had to say
"Lee Chakov of Lee Net & Co took our site from being an average
everyday site and turned into a remarkably easy to use, professional
looking masterpiece. The compliments we receive on a daily basis
are almost too many to count thanks to the hard work, patience, and
attention to detail that he gave to this project. All of
our future web
based projects will most certainly be done using his services."
Randy Plaice
Owner
Playful Plush Toys.com
(800) 255-9164